Today Microsoft CEO Steve Ballmer spoke at the University of Washington in the Microsoft Atrium of the Computer Science & Engineering department’s Paul Allen Center. As you can tell from that first sentence UW and Microsoft have long had very tight connections. Indeed, perhaps the smartest thing the UW has ever done was, when they caught two kids using their computers they didn’t call the police, but instead ended up giving them access to those computers. I like to think that all the benefit$ that UW has gotten from Microsoft are a great big karmic kickback for the enlightened sense of justice dished out by the UW.
Todd Bishop from Tech Flash provides good notes on what was in Ballmer’s talk. Ballmer was as I’ve heard: entertaining and loud. Our atrium is six stories high with walkways overlooking it which were all packed: “a hanging room only” crowd as it was called by Ballmer. The subject of his talk was “cloud computing” which makes about 25 percent of people roll their eyes, 25 percent get excited, and the remaining 50 percent look up in the sky and wonder where the computer is. His view was *ahem* the view of cloud computing from a high altitude: what it can be, could be, and should be. Microsoft, Ballmer claimed, has 70 percent of its 40K+ workforce somehow involved in the cloud and that number will reach 90 percent soon. This seems crazy high to me, but reading between the lines what it really said to me is that Microsoft has *ahem* inhaled the cloud and is pushing hard on the model of cloud computing.
But what I found most interesting was the contrast between Ballmer and Larry Ellison. If you haven’t seen Ellison’s rant on cloud computing here it is
Ellison belittles cloud computing, and rightly points out that in some sense cloud computing has been around for a long time. Ballmer, in his talk, says nearly the same thing. Paraphrasing he said something like “you could call the original internet back in 1969 the cloud.” He also said something to the effect that the word “cloud” may only have a short lifespan as a word describing this new technology. But what I found interesting was that Ballmer, while acknowledging the limits of the idea of cloud computing, also argued for a much more expansive view of this model. Indeed as opposed to Ellison, for which server farms equal cloud computing, Ballmer essentially argues for a version of “cloud computing” which is far broader than any definition you’ll find on wikipedia. What I love about this is that it is, in some ways, a great trick to create a brand out of cloud computing. Sure tech wags everywhere have their view of what is and is not new in the recent round of excitement about cloud computing. But the public doesn’t have any idea what this means. Love them or hate them, Microsoft clearly is pushing to move the “cloud” into an idea that consumers, while not understand one iota of how it works, want. Because everything Ballmer described, every technology they demoed, was “from the cloud”, Microsoft is pushing, essentially, a branding of the cloud. (Start snark. The scientist in you will, of course, revolt at such an idea, but fear not fellow scientist: you’re lack of ability to live with imprecision and incompleteness is what keeps your little area of expertise safe and sound and completely fire walled from being exploited to the useful outside world. End snark.)
So, while Ellison berates, Ballmer brands. Personally I suspect Ballmer’s got a better approach…even if Larry’s got the bigger yacht. But it will fun to watch the race, no matter what.
